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Personal Prep

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Who Benefits from Our Tax Services

For high-net-worth families, executives, and business owners, tax season is more than a deadline, it’s a strategic opportunity. The Fox Alliance provides proactive, year-round tax guidance that integrates seamlessly into your broader financial plan.

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High-Income Households

As your income grows, so does your exposure to tax liability. Standard deductions often no longer apply, and the stakes for errors become much higher.

Our high-income tax services go beyond basic reporting. We proactively identify opportunities in charitable strategies, investment timing, and itemized deductions to help protect and retain more of your wealth.

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Dual-Income Professionals

Two high earners often face the "marriage penalty" and complex withholding gaps that lead to surprise bills in April.

We coordinate your tax withholdings and retirement contributions across both incomes to optimize your combined effective tax rate and eliminate the stress of an unexpected balance due.

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Real Estate Investors

From depreciation schedules to 1031 exchanges, real estate offers powerful tax advantages, but only if managed correctly.

We help you understand and apply the complex rules regarding passive vs. active income and repairs vs. improvements to maximize the tax efficiency of your property portfolio.

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Executives with Stock Comp

Equity compensation (RSUs, ISOs, NSOs) creates complex tax events that seasonal preparers often mishandle.

Our tax prep services for executives strategically plan around vesting schedules and exercise dates, proactively managing the tax impact of your compensation so you can keep more of the reward you’ve earned.

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Business Owners Filing Personal Returns

For sole proprietors and partners, business tax is personal tax.

We integrate your Schedule C or pass-through entity filings with your personal return, ensuring that every valid business expense is captured and self-employment taxes are legally minimized.

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Multi-State Filers

Living, working, or owning property in more than one state can complicate your tax situation. Each state has its own rules about when you’re required to file and how your income is taxed.

We help you determine where you have a filing obligation, coordinate returns across states, and account for agreements that may prevent you from being taxed twice on the same income, so you stay compliant and avoid overpaying.

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Austin
Seguin 
San Antonio

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Rooted in Texas

Serving Clients in 30+ States

With primary offices in Austin, San Antonio, and Seguin, The Fox Alliance operates from the heart of Central Texas while advising clients in more than 30 states nationwide. Our structure allows us to deliver consistent, high-touch service regardless of location.

Signs You Have Outgrown Your Current Preparer

Many clients come to TFA at a tipping point: their finances have grown more complex, but their tax approach doesn't reflect that reality.

If any of these experiences speak to you, you are ready to graduate to The Fox Alliance.

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The situation:

You had a good year, but your previous tax preparer did not warn you about the tax implications until the return was filed. Now, you are facing a large, unexpected bill.

Our approach:

We eliminate the surprise by proactively projecting your tax liability mid-year and year-end. This gives you the opportunity to adjust your strategy, if needed, well before the April 15 deadline.

Stop Wondering If You Missed Something

If the scenarios above sound familiar, you have likely outgrown your current tax arrangement. You shouldn’t have to wonder if your preparer missed a deduction or if you are going to face a surprise bill — upgrade to a partner who provides the technical accuracy your finances demand.

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A Rigorous Scope of Work

Our comprehensive tax preparation process is designed to handle the nuances of high-net-worth returns, ensuring every line item is accurate and every opportunity is captured. Whether your financial picture involves multiple states, complex investments, or business interests, we cover every base to ensure you stay compliant and keep more of what you earn.

Federal & State Filing

We prepare and file your federal 1040 and any required state returns with meticulous attention to detail. We focus on getting it right the first time to avoid generating IRS letters, giving you the peace of mind that your filing is audit-ready and fully compliant.

Multi-State Returns

Living, working, or owning assets across state lines creates a web of conflicting regulations. We handle this for you, ensuring you remain compliant in every jurisdiction without paying tax on the same income twice.

Investment Income Reporting

Your portfolio shouldn't create a tax headache. We accurately report all capital gains, losses, dividends, and interest, ensuring your cost basis is correct so your investment performance isn't eroded by reporting errors.

Stock Options & RSUs

Equity compensation (ISOs, NSOs, RSUs) triggers complex tax events that standard preparers often mishandle. We track your vesting schedules and cost basis to help you implement strategies designed to avoid unnecessary double taxation.

Rental & Pass-Through Income

Whether you hold rental properties or have business income flowing through a K-1, we optimize your depreciation schedules and expense categorization. We ensure that passive and active income rules are applied correctly to minimize your liability.

Itemized Deduction Optimization

We don't just take the standard deduction by default. We analyze your mortgage interest, property taxes, and charitable giving to determine the most beneficial filing method, ensuring you claim every dollar you are entitled to.

Estimated Tax Calculation

To prevent the "April Surprise," we calculate accurate quarterly estimated tax payments based on your real-time financial picture. This proactive step protects you from underpayment penalties and helps you manage cash flow effectively throughout the year.

Extension Filing (if necessary)

If you are waiting on delayed Schedule K-1s or need more time to gather accurate records, we handle the strategic filing of extensions. This removes the stress of the deadline while ensuring you avoid late-filing penalties.

Integrating Tax with Your Wider Financial World

Your financial life doesn't exist in a vacuum, and neither should your professional advice. We go beyond tax preparation, ensuring that every part of your financial picture works in unison to minimize liability and build long-term wealth.

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Tax Planning

The biggest opportunities to save money happen before the year closes, not in April. We move beyond reactive filing to offer proactive, year-round tax planning.

By strategically managing capital gains, optimizing retirement distributions, and navigating equity compensation, we help you make informed decisions that proactively manage and seek to reduce your lifetime tax burden.

See Proactive Tax Strategies
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Investment Management

Don't let taxes erode your investment growth. Unlike firms that operate in silos, our Tax and Wealth teams work under one roof to execute tax-efficient investment strategies.

We utilize our Family Endowment Model to build resilient, institutional-style portfolios designed to help you keep more of what your money earns.

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Employment Benefit Optimization

HR departments explain your benefits, but they are not built to help you use them strategically. For corporate executives, equity compensation, deferred compensation, and robust 401(k)s can drive significant long-term wealth, while also creating complex tax consequences.

We help you move beyond the HR packet to build a strategy that captures the full value of your compensation and aligns it with your broader financial plan.

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Who We Are

Your Partners in Tax Planning

As CPAs, we go beyond tax filing and compliance, integrating tax strategy into every aspect of your financial life to uncover opportunities for building wealth.

Like our Wealth Advisors, each tax professional brings deep expertise and a personal commitment, taking the time to understand your goals and guide you every step of the way.

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What Our Clients Say

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So grateful for this company. I have moved around a lot and currently do not live in Texas and The Fox Alliance team has been able to take care of my taxes. It’s so nice to not have to worry about tax time. They have me covered! I tell everyone I know!

Deva Spaeth

I’ve been working with the team for a number of years now and have nothing but fantastic feedback. They are incredibly responsive, very eager to help answer any questions I have, and always make Tax time a total breeze. 5 out of 5 stars, would definitely recommend to my friends. Thank you Fox Alliance team!

Daniel Miller II

This is a wonderful firm we used to get our taxes done. What makes Fox Alliance go above and beyond other services is the FAST and wonderful customer service. Attention to detail of course you should expect with any good accounting firm...But Fox Alliance give you that as well as the quick answers and customer service. 100% recommend.

Chris Villanueva

The Fox Alliance has prepared our tax return for several years now. We appreciate their proactive communication and updates every step of the way, and their staff are available throughout the year to answer questions and support our needs. The client portal makes sharing our personal information easy (and more secure than emails or hard-copies). You definitely get what you pay for when it comes to tax preparation. Highly recommend their services!

Melissa Hunter

After running businesses for over 30 years, my husband and I have gone through a half dozen CPA's and we both feel that Travis is the absolute BEST we have ever had the pleasure of working with. He is extremely knowledgeable, lightning fast in responding to questions, & an all -around nice guy.

Ann Rethaber

Fox Alliance takes care of our business and personal taxes as well as our monthly payroll. We appreciate that they are very responsive to our questions and reach out to us when new regulations on small businesses occur so we can stay on top of things. The staff is top notch and super friendly and helpful.

Sara Moren

I have been working with Travis Eaton and the Fox Alliance Team for 3+ years. I am extremely grateful to the Fox Alliance Team for their customer obsession, ultra responsive behavior, deep knowledge, vast expertise, and rapid speed of service on the most complex financial taxes and investment portfolios. I highly recommend Travis and the Fox Alliance Team to anyone looking for a trusted advisor for all of their complex tax and financial advisory needs!

Sunjan “Sunny” Ahmed

We had an excellent experience with Fox Alliance. My husband and I are both self-employed, and they tackled our returns quickly and accurately, walking us through every step and answering all our questions with patience and clarity. Communication was fast, the process was smooth, and we felt completely confident in the final filings. Highly recommend to any small business or self-employed family looking for a knowledgeable, responsive accountant.

Kristin Brownlow

The Fox Alliance is a place I was lucky to find!! As a 78 year old “first timer”, they walked me through forms and “what to gather” documents!! I could not have done it by myself!! They didn’t even mind the “many” call requests, “would you say that again, thanks!” They were “always” friendly and helpful!! I hope to use them for many years!! Thank you Fox Alliance, for one more year-done!! Yippee!

Gail OSullivan

Travis at Fox Alliance has been doing my mother’s taxes for me for years. His work is exceptional, when he has questions or needs clarification, he calls me. Any questions I have are answered promptly by Travis or his staff. I don’t dread getting my Mother’s taxes completed at all and appreciate working with Travis and everyone I have dealt with at Fox Alliance.

Beth Pickens

Travis and the team at Fox are always amazing! They are super quick to respond, incredibly clear with information they have to share or answers to our questions and very helpful setting us up for success to get our best refund in years. Highly recommend this team for your tax needs!

Stephanie Smith
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Our Professionals
Dedicated to Your Financial Peace of Mind

Get to know the people who bring not only technical expertise, but a genuine commitment to you, your family, and your financial well-being.

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Bill Fox CWS®, CLU®, ChFC®, QPFC

Founding Partner

Experience and Background

“Let us go forward together.” — Winston Churchill

Bill Fox serves as Founder and President of The Fox Alliance. Based in Austin, TX, he has over 31 years of experience as a Wealth Advisor.

Bill first became interested in the financial industry while studying finance in college. However, while working as an accountant he realized that his true passion was in serving people: specifically helping them build and preserve their financial future.

In 1986 he began working as a financial representative with New England Financial. It was there that Bill learned about the importance of establishing trust, which became a simple yet pivotal foundation in the way he decided to conduct business.

By developing meaningful relationships with his clients and their families, he could better understand the complexities of their situation and provide them with a more personalized financial planning approach. In addition, his background in finance and accounting kept his approach factual and educational, which positioned him differently for clients who were used to the more sales-driven financial representative.

Beyond his seasoned experience in the industry, he:

  • Holds securities licenses 7 and 63 through LPL Financial
  • Chartered Life Underwriter® and Chartered Financial Consultant® designations
  • Received his Bachelor of Business Administration from The University of Texas at Austin.

After nearly 30 years, he founded The Fox Alliance to provide a truly independent and comprehensive approach to wealth management that focuses on the person just as much as the portfolio.

Outside of the office, Bill enjoys spending time with his wife, Toni, and their five children, two daughters-in-law, granddaughter, and grandson (his son, Holden, works with him at the firm). He also enjoys golf, swimming, and leading a home group at his local church.

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Holden Fox, CWS®, AIF®

Managing Partner

Experience and Background

Holden, a born and raised Austinite, is the Managing Partner at The Fox Alliance.

His first job out of college was working as a Policy Analyst for the Texas House of Representatives. There, he worked on proposed legislation in the areas of business, finance, insurance and infrastructure.

Holden received his Bachelor of Science in Business Management from Thomas Edison State College. He holds securities licenses 7 and 66, as well as his life and health insurance license. He is also a Certified Wealth Strategist® professional and Accredited Investment Fiduciary®.

Outside of the office, Holden enjoys staying active. He is a Level One certified CrossFit Coach. Holden is also an active member of several local non-profit organizations, including ABBA (Austin Bridge Builders Alliance), as well as their church, Austin Ridge Bible Church.

He and his wife are proud parents to their daughter, Sofia, and their two sons, William and Michael.

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Josh Renfro CWS®

Managing Partner

Experience and Background

Josh Renfro is a Wealth Advisor at The Fox Alliance. He first entered the industry working in client services and financial planning. However, his desire to help families improve their financial well-being and create legacies inspired him to become a financial advisor. His approach is simple: to offer clients strategies that respect their financial goals.

Before joining The Fox Alliance, Josh worked with Petra Benefits Financial Services, WCM Global Wealth, and Met Life.

He holds securities licenses 7, 63, and 65 through LPL Financial and received his Bachelor of Science in Business Administration and Finance from Thomas Edison State College.

Outside of serving his clients he enjoys music, firearms, fishing, and outdoor sports.

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Roland Miller, CPA

Senior Tax Advisor

Experience and Background

Roland began his accounting career as an Internal Auditor in 2012 and transitioned to public accounting in 2014. He holds a BBA from Florida Atlantic University, an MBA from Our Lady of the Lake University, and a Master of Accountancy from UTSA.

After living in Florida for a long time, Roland has called San Antonio home for the past 16 years. When asked about his hobbies, he jokingly says, “I’m a CPA, there’s no downtime!”

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Tammy Reneau

Bookkeeping & Payroll Specialist

Experience and Background

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Martha Thompson

Tax Associate

Experience and Background

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Atulya Padiyath, CPA, MSA

Senior Tax Advisor

Experience and Background

Atulya was born in India and grew up in Dubai and Toronto before moving to Texas. She has developed a career in tax services within public accounting in Dallas, though it was her husband's job that brought the family to Austin. Atulya finds tax work rewarding because it allows her to build personal connections with her clients.

She holds a Master’s in Accounting from the University of Texas at Dallas and is a Certified Public Accountant.

In her spare time, Atulya enjoys cooking and traveling with her husband and two daughters.

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Shawn Fogerty

Director of Operations

Experience and Background

Shawn Fogarty is a distinguished strategic executive with over two decades of experience driving operational excellence, financial stewardship, and organizational growth across public, private, and global sectors. Known for his ability to align and optimize complex, multi-billion-dollar portfolios, Shawn consistently delivers measurable results as a visionary leader, analytical thinker, and trusted advisor.

As Director of Operations for The Fox Alliance, Shawn oversees key initiatives that enhance efficiency, strengthen client services, and support the firm’s optimization and growth.

Before joining The Fox Alliance, Shawn served as the Director of Operations and Aviation for U.S. Army South Headquarters, culminating in retirement after a 23-year career with the United States Army. As an Aviation Officer and helicopter pilot, he led operations in dynamic, high-stakes environments worldwide. His exemplary leadership and service have been recognized with numerous commendations, including multiple Air Medals, a Bronze Star, and the Legion of Merit.

Shawn holds a Master of Science in Leadership (with distinction) and a Bachelor of Science in Professional Aeronautics (cum laude) from Embry-Riddle Aeronautical University.

He resides in San Antonio, Texas, with his wife, Marissa and their five daughters, Ally (studying at Texas A&M), Savannah, Carolina, Michaela, and Evelyn, along with their two Goldendoodles, Winstin and Prada.

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Sarina Hernandez

Administrative Assistant

Experience and Background

Meet Sarina, a true San Antonio native, born and raised. With an impressive track record in customer service, Sarina has spent 11 years perfecting her ability to connect with people, anticipate their needs, and deliver exceptional solutions. Her unwavering attention to detail ensures that every task is handled with precision and care.

Beyond her professional life, Sarina finds joy in indulging in her various interests. Gardening is a cherished pastime, offering her solace as she nurtures plants and creates a beautiful natural sanctuary. When she's not in the garden, you can often find her exploring the great outdoors, with a special fondness for relaxing on the beach and immersing herself in the calming waves of the ocean.

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Joe Cattan

Senior Tax Advisor

Experience and Background

Joe is a tax and bookkeeping professional with over 30 years of experience. Joe usually prepares an average of 350 tax returns per year, including individual, corporate, partnership, and LLC returns. He has been happily married for 48 years to his beautiful wife, Mija, and they have three children and one granddaughter.

Before his work in this industry, he was a retired US Army officer, serving for most of his military career as a medevac helicopter pilot.

Joe has a Master of Arts Degree in Business Administration from Webster University. He is very active at Thousand Oaks Bible Church.

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Travis Eaton, CPA, MPA

Tax Partner

Experience and Background

Travis is a born-and-raised Texan, growing up in San Antonio. He started his career in public accounting at Ernst & Young, in its assurance practice in Dallas, TX. It was not long before Travis realized he wanted to do work with a more direct impact on people’s lives. Through his search for this, he found The Fox Alliance and moved back to Austin to join them in August of 2017.

Travis received both his Bachelor of Business Administration and his Master of Professional Accounting degrees from the University of Texas at Austin. He is a Certified Public Accountant and holds his securities 7 and 66 registrations. Travis is a Certified QuickBooks® ProAdvisor.

Outside the office, he participates in soccer and volleyball social leagues. He spends most of his free time at Town Lake and the surrounding parks with his friends and his dog, Colt.

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Frank Phillips

Tax Associate

Experience and Background

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Jack Walker, CPA

Senior Tax Advisor

Experience and Background

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Steve Simmons, CPA

Senior Tax Advisor

Experience and Background

Steve graduated from UT in 1979 with a BBA in Accounting and was certified in 1982. He has worked as a CPA for over 17 years.

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Briana Ybarbo

Bookkeeping & Payroll Specialist

Experience and Background

Briana attended the University of Texas at Austin before relocating to Colorado. While there, she spent time in the hospitality industry while studying nutrition and holistic health. Although she loves the mountains, Briana is happy to be back home in her native Texas. In her free time Briana enjoys kayaking, biking, reading and traveling abroad.

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Stacy Johnson

Administrative Assistant

Experience and Background

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Samantha Word

Human Resources Manager

Experience and Background

Sam joined The Fox Alliance in July of 2025 as an HR Manager. She has worked in the Human Resources field within various tech finance groups for over a decade, most recently serving as the Head of HR - Americas at Papaya Global and as an Executive Board member of the San Antonio Human Resource Management Organization.

Sam received her Masters of Business Administration with a focus in HR and Organizational Design from Texas A&M University in San Antonio, TX. In addition, she holds a Senior HR credential, SHRM-SCP, through the Society of Human Resources.

In her free time Sam loves to spend time with her two daughters, pursue creative arts through painting, and work towards her goal of becoming a professional body builder.

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Ariadna Rey

Tax Associate

Experience and Background

Ariadna grew up in Houston, Texas, and moved to San Antonio to attend the University of Texas at San Antonio, drawn to the city’s welcoming community, culture, and opportunities. She earned her BBA in Accounting and began her journey with The Fox Alliance as an intern before transitioning into a full-time role.

She believes that when it comes to running a business, time is money—and the work she does helps her clients save both. Ariadna values building personal connections, finding it rewarding to see individuals and businesses better understand and manage their finances. She’s currently working toward her CPA to further her expertise and continue guiding others toward their goals.

Outside of the office, Ariadna enjoys staying active, exploring new trails when she travels, trying out new recipes and cuisines, and singing karaoke with friends.

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Donn Darlington

Senior Tax Advisor

Experience and Background

Donn grew up in a military family (Marines), so even though he is Texan by birth, he grew up all over the US, and even overseas (Morocco). Donn has lived in San Antonio for most of his adult life. He has been working in bookkeeping, payroll, and tax preparation for over 25 years.

Away from the office, Donn enjoys studying ancient history, collecting Roman coins, and exploring the Texas Hill Country on his Harley with his wife Dorene.

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Build Your Knowledge

The financial industry often hides behind complex jargon, making it difficult to know if you are making the right moves. We believe in empowering you with absolute clarity. From breaking down market trends to exploring advanced, tax-efficient investment strategies, our team of credentialed experts shares straightforward insights to help you make confident, informed decisions about your wealth.

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Common Questions About Personal Filing

Choosing a tax partner is about more than just finding someone to file forms; it is about finding a team you can rely on to protect your financial future. Here are answers to some of the most common questions we hear from new clients.

Absolutely. While our roots are in Central Texas, The Fox Alliance serves individuals and business owners in over 30 states. We utilize secure, best-in-class technology to collaborate with clients nationwide, ensuring you receive the same "Personal CFO" experience whether you are in Texas or across the country.

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