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Proactive Tax Planning for High-Net-Worth Individuals and Businesses

Most tax preparers act as historians; they simply record what happened last year to satisfy compliance. We believe true strategic tax services require a proactive, year-round conversation.

We help high-net-worth individuals and business owners protect their income and optimize their financial structures long before the tax deadline.

By integrating high-net-worth tax planning with your broader financial picture, we help you proactively manage your liability. Because it is not just what you make; it is what you get to keep

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Moving From Compliance to Proactive Strategy

In the traditional accounting industry, there is a frustrating disconnect. You hand over your documents in the spring, wait, and hope for a good result. Often, mistakes are only identified after it is too late to correct them.

The Fox Alliance rejects this reactive approach. Filing your taxes should simply be the end result of a strategy executed throughout the year. We do that through:

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Year-Round Tax Strategy

We identify opportunities to reduce your tax burden before year-end, not after. By consistently reviewing your financial data, we help you make informed decisions that actively manage your tax bracket and seek to reduce your lifetime tax burden.

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Entity Optimization

Choosing the wrong legal structure can create double taxation, missed deductions, or excess self-employment tax. We evaluate your business structure to determine the most efficient way to take money out of the company, supporting both your operational growth and long-term exit plans.

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Eliminating the “April Surprise”

We keep your financial records organized and your strategy up-to-date all year long. By projecting your tax liability mid-year, we help you manage your cash flow effectively, so you never face a surprise bill in the spring.

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Income and Compensation Timing

We help you evaluate opportunities for income timing, managing owner compensation, and planning major financial events. Every decision, from payroll to expansion, is viewed through a financial and tax lens

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Strategic Guidance for Complex Scenarios

If your financial picture consists of a single W-2 and a standard deduction, you likely do not need a complex strategy. But for those with business interests, executive compensation, or significant assets, proactive tax planning is key to minimizing liability.

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Business Owners

Your business and personal taxes are inextricably linked. We provide critical business tax help, guiding you through high-stakes decisions like entity selection, owner compensation, and payroll planning to help you avoid paying more self-employment tax than necessary.

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High-Income Households

As your income rises, so does your exposure to taxes. We look beyond basic W-2 reporting to identify advanced opportunities in charitable giving, investment timing, and itemized deductions to preserve the wealth you have worked hard to build.

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Real Estate Investors

Property ownership offers powerful tax advantages, but only if managed correctly. We help you apply depreciation schedules and the distinct rules for rental versus operational income to ensure your investments remain highly tax-efficient.

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Those Experiencing Major Life Transitions

Selling a business, receiving an inheritance, or retiring are high-stakes events where a tax mistake cannot easily be fixed later. We act as your strategic guide during these pivots, modeling the tax impact before the transaction occurs to structure the transition efficiently.

Strategy Happens Before the Year Closes

Don't let taxes be an afterthought. Partner with a firm that integrates sophisticated tax planning services into every financial decision to help you keep more of what you earn.

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Austin
Seguin 
San Antonio

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Rooted in Texas

Serving Clients in 30+ States

With primary offices in Austin, San Antonio, and Seguin, The Fox Alliance operates from the heart of Central Texas while advising clients in more than 30 states nationwide. Our structure allows us to deliver consistent, high-touch service regardless of location.

A Unified Approach to Your Finances

Tax planning is the thread that ties your entire financial life together. Here is how our comprehensive services work in unison to protect your bottom line.

Business Tax Preparation

Our in-house CPAs handle the meticulous filing of your corporate, partnership, or LLC returns, ensuring your year-round strategy is executed perfectly at the deadline.

Explore Business Tax Services

Personal Tax Preparation

We manage your complex personal filings, coordinating directly with your business and investment strategies while working diligently to identify all eligible deductions.

Explore Personal Filing

Bookkeeping & Payroll

Accurate planning requires clean data. We provide comprehensive accounting services to give you the high-level financial insight needed to make smarter, tax-efficient business decisions.

View Accounting Solutions

Who We Are

Your Partners in Tax Planning

As CPAs, we go beyond tax filing and compliance, integrating tax strategy into every aspect of your financial life to uncover opportunities for building wealth.

Like our wealth advisors, each tax professional brings deep expertise and a personal commitment, taking the time to understand your goals and guide you every step of the way.

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What Our Clients Say

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So grateful for this company. I have moved around a lot and currently do not live in Texas and The Fox Alliance team has been able to take care of my taxes. It’s so nice to not have to worry about tax time. They have me covered! I tell everyone I know!

Deva Spaeth

I’ve been working with the team for a number of years now and have nothing but fantastic feedback. They are incredibly responsive, very eager to help answer any questions I have, and always make Tax time a total breeze. 5 out of 5 stars, would definitely recommend to my friends. Thank you Fox Alliance team!

Daniel Miller II

This is a wonderful firm we used to get our taxes done. What makes Fox Alliance go above and beyond other services is the FAST and wonderful customer service. Attention to detail of course you should expect with any good accounting firm...But Fox Alliance give you that as well as the quick answers and customer service. 100% recommend.

Chris Villanueva

The Fox Alliance has prepared our tax return for several years now. We appreciate their proactive communication and updates every step of the way, and their staff are available throughout the year to answer questions and support our needs. The client portal makes sharing our personal information easy (and more secure than emails or hard-copies). You definitely get what you pay for when it comes to tax preparation. Highly recommend their services!

Melissa Hunter

After running businesses for over 30 years, my husband and I have gone through a half dozen CPA's and we both feel that Travis is the absolute BEST we have ever had the pleasure of working with. He is extremely knowledgeable, lightning fast in responding to questions, & an all -around nice guy.

Ann Rethaber

Fox Alliance takes care of our business and personal taxes as well as our monthly payroll. We appreciate that they are very responsive to our questions and reach out to us when new regulations on small businesses occur so we can stay on top of things. The staff is top notch and super friendly and helpful.

Sara Moren

I have been working with Travis Eaton and the Fox Alliance Team for 3+ years. I am extremely grateful to the Fox Alliance Team for their customer obsession, ultra responsive behavior, deep knowledge, vast expertise, and rapid speed of service on the most complex financial taxes and investment portfolios. I highly recommend Travis and the Fox Alliance Team to anyone looking for a trusted advisor for all of their complex tax and financial advisory needs!

Sunjan “Sunny” Ahmed

We had an excellent experience with Fox Alliance. My husband and I are both self-employed, and they tackled our returns quickly and accurately, walking us through every step and answering all our questions with patience and clarity. Communication was fast, the process was smooth, and we felt completely confident in the final filings. Highly recommend to any small business or self-employed family looking for a knowledgeable, responsive accountant.

Kristin Brownlow

The Fox Alliance is a place I was lucky to find!! As a 78 year old “first timer”, they walked me through forms and “what to gather” documents!! I could not have done it by myself!! They didn’t even mind the “many” call requests, “would you say that again, thanks!” They were “always” friendly and helpful!! I hope to use them for many years!! Thank you Fox Alliance, for one more year-done!! Yippee!

Gail OSullivan

Travis at Fox Alliance has been doing my mother’s taxes for me for years. His work is exceptional, when he has questions or needs clarification, he calls me. Any questions I have are answered promptly by Travis or his staff. I don’t dread getting my Mother’s taxes completed at all and appreciate working with Travis and everyone I have dealt with at Fox Alliance.

Beth Pickens

Travis and the team at Fox are always amazing! They are super quick to respond, incredibly clear with information they have to share or answers to our questions and very helpful setting us up for success to get our best refund in years. Highly recommend this team for your tax needs!

Stephanie Smith
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Our Professionals
Dedicated to Your Financial Peace of Mind

Get to know the people who bring not only technical expertise, but a genuine commitment to you, your family, and your financial well-being.

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Bill Fox CWS®, CLU®, ChFC®, QPFC

Founding Partner

Experience and Background

“Let us go forward together.” — Winston Churchill

Bill Fox serves as Founder and President of The Fox Alliance. Based in Austin, TX, he has over 31 years of experience as a Wealth Advisor.

Bill first became interested in the financial industry while studying finance in college. However, while working as an accountant he realized that his true passion was in serving people: specifically helping them build and preserve their financial future.

In 1986 he began working as a financial representative with New England Financial. It was there that Bill learned about the importance of establishing trust, which became a simple yet pivotal foundation in the way he decided to conduct business.

By developing meaningful relationships with his clients and their families, he could better understand the complexities of their situation and provide them with a more personalized financial planning approach. In addition, his background in finance and accounting kept his approach factual and educational, which positioned him differently for clients who were used to the more sales-driven financial representative.

Beyond his seasoned experience in the industry, he:

  • Holds securities licenses 7 and 63 through LPL Financial
  • Chartered Life Underwriter® and Chartered Financial Consultant® designations
  • Received his Bachelor of Business Administration from The University of Texas at Austin.

After nearly 30 years, he founded The Fox Alliance to provide a truly independent and comprehensive approach to wealth management that focuses on the person just as much as the portfolio.

Outside of the office, Bill enjoys spending time with his wife, Toni, and their five children, two daughters-in-law, granddaughter, and grandson (his son, Holden, works with him at the firm). He also enjoys golf, swimming, and leading a home group at his local church.

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Holden Fox, CWS®, AIF®

Managing Partner

Experience and Background

Holden, a born and raised Austinite, is the Managing Partner at The Fox Alliance.

His first job out of college was working as a Policy Analyst for the Texas House of Representatives. There, he worked on proposed legislation in the areas of business, finance, insurance and infrastructure.

Holden received his Bachelor of Science in Business Management from Thomas Edison State College. He holds securities licenses 7 and 66, as well as his life and health insurance license. He is also a Certified Wealth Strategist® professional and Accredited Investment Fiduciary®.

Outside of the office, Holden enjoys staying active. He is a Level One certified CrossFit Coach. Holden is also an active member of several local non-profit organizations, including ABBA (Austin Bridge Builders Alliance), as well as their church, Austin Ridge Bible Church.

He and his wife are proud parents to their daughter, Sofia, and their two sons, William and Michael.

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Josh Renfro CWS®

Managing Partner

Experience and Background

Josh Renfro is a Wealth Advisor at The Fox Alliance. He first entered the industry working in client services and financial planning. However, his desire to help families improve their financial well-being and create legacies inspired him to become a financial advisor. His approach is simple: to offer clients strategies that respect their financial goals.

Before joining The Fox Alliance, Josh worked with Petra Benefits Financial Services, WCM Global Wealth, and Met Life.

He holds securities licenses 7, 63, and 65 through LPL Financial and received his Bachelor of Science in Business Administration and Finance from Thomas Edison State College.

Outside of serving his clients he enjoys music, firearms, fishing, and outdoor sports.

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Roland Miller, CPA

Senior Tax Advisor

Experience and Background

Roland began his accounting career as an Internal Auditor in 2012 and transitioned to public accounting in 2014. He holds a BBA from Florida Atlantic University, an MBA from Our Lady of the Lake University, and a Master of Accountancy from UTSA.

After living in Florida for a long time, Roland has called San Antonio home for the past 16 years. When asked about his hobbies, he jokingly says, “I’m a CPA, there’s no downtime!”

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Tammy Reneau

Bookkeeping & Payroll Specialist

Experience and Background

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Martha Thompson

Tax Associate

Experience and Background

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Atulya Padiyath, CPA, MSA

Senior Tax Advisor

Experience and Background

Atulya was born in India and grew up in Dubai and Toronto before moving to Texas. She has developed a career in tax services within public accounting in Dallas, though it was her husband's job that brought the family to Austin. Atulya finds tax work rewarding because it allows her to build personal connections with her clients.

She holds a Master’s in Accounting from the University of Texas at Dallas and is a Certified Public Accountant.

In her spare time, Atulya enjoys cooking and traveling with her husband and two daughters.

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Shawn Fogerty

Director of Operations

Experience and Background

Shawn Fogarty is a distinguished strategic executive with over two decades of experience driving operational excellence, financial stewardship, and organizational growth across public, private, and global sectors. Known for his ability to align and optimize complex, multi-billion-dollar portfolios, Shawn consistently delivers measurable results as a visionary leader, analytical thinker, and trusted advisor.

As Director of Operations for The Fox Alliance, Shawn oversees key initiatives that enhance efficiency, strengthen client services, and support the firm’s optimization and growth.

Before joining The Fox Alliance, Shawn served as the Director of Operations and Aviation for U.S. Army South Headquarters, culminating in retirement after a 23-year career with the United States Army. As an Aviation Officer and helicopter pilot, he led operations in dynamic, high-stakes environments worldwide. His exemplary leadership and service have been recognized with numerous commendations, including multiple Air Medals, a Bronze Star, and the Legion of Merit.

Shawn holds a Master of Science in Leadership (with distinction) and a Bachelor of Science in Professional Aeronautics (cum laude) from Embry-Riddle Aeronautical University.

He resides in San Antonio, Texas, with his wife, Marissa and their five daughters, Ally (studying at Texas A&M), Savannah, Carolina, Michaela, and Evelyn, along with their two Goldendoodles, Winstin and Prada.

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Sarina Hernandez

Administrative Assistant

Experience and Background

Meet Sarina, a true San Antonio native, born and raised. With an impressive track record in customer service, Sarina has spent 11 years perfecting her ability to connect with people, anticipate their needs, and deliver exceptional solutions. Her unwavering attention to detail ensures that every task is handled with precision and care.

Beyond her professional life, Sarina finds joy in indulging in her various interests. Gardening is a cherished pastime, offering her solace as she nurtures plants and creates a beautiful natural sanctuary. When she's not in the garden, you can often find her exploring the great outdoors, with a special fondness for relaxing on the beach and immersing herself in the calming waves of the ocean.

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Joe Cattan

Senior Tax Advisor

Experience and Background

Joe is a tax and bookkeeping professional with over 30 years of experience. Joe usually prepares an average of 350 tax returns per year, including individual, corporate, partnership, and LLC returns. He has been happily married for 48 years to his beautiful wife, Mija, and they have three children and one granddaughter.

Before his work in this industry, he was a retired US Army officer, serving for most of his military career as a medevac helicopter pilot.

Joe has a Master of Arts Degree in Business Administration from Webster University. He is very active at Thousand Oaks Bible Church.

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Travis Eaton, CPA, MPA

Tax Partner

Experience and Background

Travis is a born-and-raised Texan, growing up in San Antonio. He started his career in public accounting at Ernst & Young, in its assurance practice in Dallas, TX. It was not long before Travis realized he wanted to do work with a more direct impact on people’s lives. Through his search for this, he found The Fox Alliance and moved back to Austin to join them in August of 2017.

Travis received both his Bachelor of Business Administration and his Master of Professional Accounting degrees from the University of Texas at Austin. He is a Certified Public Accountant and holds his securities 7 and 66 registrations. Travis is a Certified QuickBooks® ProAdvisor.

Outside the office, he participates in soccer and volleyball social leagues. He spends most of his free time at Town Lake and the surrounding parks with his friends and his dog, Colt.

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Frank Phillips

Tax Associate

Experience and Background

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Jack Walker, CPA

Senior Tax Advisor

Experience and Background

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Steve Simmons, CPA

Senior Tax Advisor

Experience and Background

Steve graduated from UT in 1979 with a BBA in Accounting and was certified in 1982. He has worked as a CPA for over 17 years.

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Briana Ybarbo

Bookkeeping & Payroll Specialist

Experience and Background

Briana attended the University of Texas at Austin before relocating to Colorado. While there, she spent time in the hospitality industry while studying nutrition and holistic health. Although she loves the mountains, Briana is happy to be back home in her native Texas. In her free time Briana enjoys kayaking, biking, reading and traveling abroad.

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Stacy Johnson

Administrative Assistant

Experience and Background

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Samantha Word

Human Resources Manager

Experience and Background

Sam joined The Fox Alliance in July of 2025 as an HR Manager. She has worked in the Human Resources field within various tech finance groups for over a decade, most recently serving as the Head of HR - Americas at Papaya Global and as an Executive Board member of the San Antonio Human Resource Management Organization.

Sam received her Masters of Business Administration with a focus in HR and Organizational Design from Texas A&M University in San Antonio, TX. In addition, she holds a Senior HR credential, SHRM-SCP, through the Society of Human Resources.

In her free time Sam loves to spend time with her two daughters, pursue creative arts through painting, and work towards her goal of becoming a professional body builder.

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Ariadna Rey

Tax Associate

Experience and Background

Ariadna grew up in Houston, Texas, and moved to San Antonio to attend the University of Texas at San Antonio, drawn to the city’s welcoming community, culture, and opportunities. She earned her BBA in Accounting and began her journey with The Fox Alliance as an intern before transitioning into a full-time role.

She believes that when it comes to running a business, time is money—and the work she does helps her clients save both. Ariadna values building personal connections, finding it rewarding to see individuals and businesses better understand and manage their finances. She’s currently working toward her CPA to further her expertise and continue guiding others toward their goals.

Outside of the office, Ariadna enjoys staying active, exploring new trails when she travels, trying out new recipes and cuisines, and singing karaoke with friends.

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Donn Darlington

Senior Tax Advisor

Experience and Background

Donn grew up in a military family (Marines), so even though he is Texan by birth, he grew up all over the US, and even overseas (Morocco). Donn has lived in San Antonio for most of his adult life. He has been working in bookkeeping, payroll, and tax preparation for over 25 years.

Away from the office, Donn enjoys studying ancient history, collecting Roman coins, and exploring the Texas Hill Country on his Harley with his wife Dorene.

Tax Insights

Many business owners struggle to keep up with an evolving tax code. TFA translates complex regulations and legislative updates into clear guidance that keeps you compliant and positioned for new opportunities year-round.

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Common Questions About Tax Strategy

Because our proactive, year-round approach challenges the industry norm of "see you next April," we know you likely have questions about how this partnership works in practice. Here are straightforward answers from our team.

The earlier, the better. While tax filing happens in the spring, tax planning must happen before December 31 to be effective. If you wait until tax season to think about strategy, your options for reducing liability effectively disappear. We encourage starting mid-year to ensure we have time to execute strategies like Roth conversions or charitable giving before the tax year closes.

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